When thinking
about advertising and marketing for a detective agency, a lot of things come to
mind. Unlike a typical retail business who’s target demographic is within a few
radius miles, this business has a demographic that is sometimes worldwide.
That may amount
to a small overall percentage of the year-end total, but every little bit adds
up any more. So as opposed to a local newspaper, flyers, or even radio
advertising for a typical business, a detective agency has a lot more avenues
that it can consider.
A detective agency needs to really sit down and map out who their clients are or who the clients are that they want to attract. They need to figure out where these clients are located and just how they might go about connecting with them. Unlike a small retail or local business who is probably boxed in to being local or maybe regional, this type of business can be local, regional, statewide, nationwide, and even worldwide.
A typical retail or local business may benefit from joining some associations. But, will it bring them any real additional business or sales? Most of the time, the best they can hope for is helpful hints and advice. Such advice or hints may include: how to lay out their floor plan, what a new product might be that is about to come out, or any number of cost cutting methods. But, this is not really the case for a detective agency.
Joining an association or a local chamber of commerce can help a private detective in at least two different ways. It can possibly open up the agency to any advertising or publicity sponsored by that group such as trade magazines, shows, and the like. It may also put the agency right in the middle of a networking bonanza, especially if that investigator is in a smaller area with not much competition. Should another agency need to accomplish some work in the area of that investigator, they now have a possible source to get that done so they won’t have to travel a great distance.
Speaking of networking, there is probably a local chapter of a business networking organization in your area. You have an optional lunch and then a networking meeting. The main goal is to keep as much money in the group as possible. There is only one type of business in each group also. They work very hard to spend money back and forth in the group before going outside of the group.
What about different websites that gather together investigators and paper servers and their information? Subscribing to these can open you up to nationwide and worldwide exposure to potential clients. That not only to target individuals; but law firms, insurance companies and again, the all-important networking aspect, too. Some sites will mention your company under a general heading, while others give one a chance to embellish themselves and their services. The cost varies widely and so does the style of the site and the benefit for you.
A detective agency needs to really sit down and map out who their clients are or who the clients are that they want to attract. They need to figure out where these clients are located and just how they might go about connecting with them. Unlike a small retail or local business who is probably boxed in to being local or maybe regional, this type of business can be local, regional, statewide, nationwide, and even worldwide.
A typical retail or local business may benefit from joining some associations. But, will it bring them any real additional business or sales? Most of the time, the best they can hope for is helpful hints and advice. Such advice or hints may include: how to lay out their floor plan, what a new product might be that is about to come out, or any number of cost cutting methods. But, this is not really the case for a detective agency.
Joining an association or a local chamber of commerce can help a private detective in at least two different ways. It can possibly open up the agency to any advertising or publicity sponsored by that group such as trade magazines, shows, and the like. It may also put the agency right in the middle of a networking bonanza, especially if that investigator is in a smaller area with not much competition. Should another agency need to accomplish some work in the area of that investigator, they now have a possible source to get that done so they won’t have to travel a great distance.
Speaking of networking, there is probably a local chapter of a business networking organization in your area. You have an optional lunch and then a networking meeting. The main goal is to keep as much money in the group as possible. There is only one type of business in each group also. They work very hard to spend money back and forth in the group before going outside of the group.
What about different websites that gather together investigators and paper servers and their information? Subscribing to these can open you up to nationwide and worldwide exposure to potential clients. That not only to target individuals; but law firms, insurance companies and again, the all-important networking aspect, too. Some sites will mention your company under a general heading, while others give one a chance to embellish themselves and their services. The cost varies widely and so does the style of the site and the benefit for you.
Key Issues and Analysis
- A private detective agency is defined as one with “a valid license”. This makes the Bill inapplicable to those operating without a license.
- The breaching of an individual’s right to privacy has been made punishable. Previously the right to privacy in India has only been defined with regard to state surveillance.
- In a number of other countries that regulate private detectives, it is the agent that is licensed rather than the agency.
- The Bill specifies that a private detective must be an Indian citizen. Such a requirement does not exist in similar legislation in several other countries.
- A person who is not an Indian citizen may not hold a majority shareholding in an agency. Many other sectors in India do not have this requirement. The Bill also does not explicitly prevent a majority of shares being held jointly by foreigners.
- Under certain circumstances, the government may cancel licenses without consulting the licensing boards. This differs from the practice in several other countries.
